As you are building an IT business, you need to find many different ways to attract great, steady, high-paying clients.

As you build your business, your best clients will not only become sources of steady, on-going revenue, but will also make up an extended sales force that will help you attract more clients just like them. One of the best ways that your existing clients can help you is by providing you with strong, specific, results-oriented testimonials that show others the real value of your services.

The following 3 tips can help you understand how to get great testimonials from satisfied clients so you can build an IT business on a solid foundation.

1. Testimonials Capture the Satisfaction of Your Clients. When done right, a testimonial speaks meaningfully about the specific, tangible benefits you’ve provided to your best clients through your IT business solutions. Testimonials capture a moment in which your clients were overwhelmingly satisfied and communicates that moment to other potential clients. Testimonials have much more power when giving specific, tangible examples of how you’ve helped clients save money, generate new sources of revenue or improve productivity.
   
2. Know Your Prospective IT Business Client. When you approach a prospective client, you have no relationship on which to fall back. The average prospect will be pretty skeptical and wonder if your firm is really capable of doing the job they need done… and if you are really worth the high hourly billing rate you are charging. Testimonials are a great way to show prospects why they’d be crazy to consider anyone else besides your IT business. When your service agreement clients provide testimonials, you also demonstrate the value proposition of long-term relationships. Obviously, you want every customer to sign a service agreement with you because you know your benefits are worth their weight in gold to your clients, and because service agreements give you stable, on-going revenue for your company … but you are not the one signing the document or the check every month. A handful of testimonials from satisfied clients can help persuade new customers that your firm is dependable and trustworthy, and that you really understand how to solve their specific IT business problems.
3. If You Want Testimonials, Just Ask. Negative feedback spreads faster than positive. But how do you actively get your clients to spread the positive word about your services to other prospects through testimonials? Just ask! Your happy clients will often be more than willing to provide you with written or even video testimonials if you just ask. Many IT business owners now will even keep a small handheld digital camcorder in their briefcase for just the occasion.  Many clients may even be willing to allow your serious prospects to give them a call to chat for a minute or two about your firm’s services. Don’t be shy about asking for testimonials.  When you can to turn your best clients into an extended sales force, testimonials become worth their weight in gold.

In this article we talked about 3 tips to help you get testimonials from your best clients. Learn more proven techniques on how to build your IT business and get more great, steady, high-paying clients now at http://www.ITBusinessTips.com

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