If you’re like many others starting their own computer consulting businesses, you are probably used to doing a lot of generalist work.  Perhaps you’ve been doing some computer repairs, basic network installations, troubleshooting or answering help desk type questions.

So given that many have similar skills, what can you do in your business plan for computer consulting that will set you apart from the competition and bring you the best, steady, high-paying clients in your area?

1. Know What Being a Generalist Actually Means. Before you can set yourself apart from other generalists, you need to understand what exactly defines the term “generalist.” As a generalist, you’ll probably be answering basic how-to questions; troubleshooting; designing networks; providing basic training; acting as a go-between with phone companies, Web hosts and ISP’s; making product recommendations; procuring hardware and software; managing IT assets; configuring and customizing; testing; integrating and planning big-picture IT strategy. Basically as a generalist, you will do everything. So writing a business plan that will make you unique, even when you are doing a lot of generalist work, is really about figuring out what you offer that no one else is providing.  In other words, what can you provide that’s of unique, compelling value?  And how can you play this up in a big-time way in your marketing messages?
2. Show You Are Not a Commodity. If you want to set yourself apart from others that have just a flimsy or non-existent business plan for computer consulting, base your plan around making sure that you are not seen as a commodity by potential clients. Therefore, make sure that you never to base the value of your services on price. For example, you can’t base your uniqueness on something like, “We are different from everyone else because we offer the cheapest computer consulting services you can find.” You need to find your real strengths and base your business on the problems that you solve for your clients and the benefits that you offer your clients.  This problem-solving, benefits-focused approach needs to come through loud and clear in all of your marketing materials.  And ultimately this goes a long way toward attracting less price-sensitive clients that are more value-oriented and willing to pay higher hourly billing rates for premium services and results-based, ROI-centric projects (return-on-investment).
3. Focus Your Business Plan for Computer Consulting on Long-Term Clients. If you want to wonder where your business is going all the time, worry about your next pay check or scramble to make ends meet, by all means build your business around one-shot deal customers. But if you really want profitability and longevity, focus on providing long-term solutions to steady, high-paying clients.  When approach with a well thought-out sales process sequence, most of these clients will ultimately sign on for ongoing service agreements and be with you for the long haul. So sell benefits that will appeal to those really looking for a long-term, technology-focused business improvement plan, and not just short-term quick-fixes. As you’re thinking about the benefits you are going to offer, make sure you really consider how you can fulfill long-term needs and convince your target prospects, customers and clients of the importance of real technology planning to the health and success of their companies. 
   

In this short article, we talked about 3 tips for building a powerful, long-term business plan for computer consulting that attracts great, steady, high-paying clients. Learn more proven secrets about creating a strong, profitable business plan for computer consulting now at http://www.BusinessPlan4ComputerConsulting.com

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