Marketing

Selling IT Services? Sell Relationships and Knowledge

Oct 30th, 2008 | By Joshua Feinberg | Category: Joshua Feinberg's Featured Tips, Selling

Do you need help selling IT services?  In order to build a strong IT consulting business, you need to get away from selling low prices and sell your knowledge, expertise and the value-proposition of mutually-beneficial relationships with your prospective clients.
As a small business computer consultant, there are a lot of challenges you will face as [...]

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Tips from Computer Consultants: Improve Your Network

Sep 14th, 2008 | By Joshua Feinberg | Category: Marketing, Selling

As someone that believes in the power computer consultants can bring to businesses when they create stable networks, I often agree to be interviewed in articles designed to help small businesses improve their IT systems.  A couple years ago I worked with Network Computing online to create an article on “How to Juice Up Your [...]

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Frequently Asked IT Marketing Questions: “Why Do I Need to Go Beyond Word-of-Mouth Advertising?”

Aug 23rd, 2008 | By Joshua Feinberg | Category: Marketing

I meet a lot of computer consultants don’t know how to do IT marketing the right way.  They bet their whole future on word-of-mouth advertising.  Why is this a bad strategy?
It’s really not possible to plan word-of-mouth advertising as your grow, and even less possible to track and predict your results.   
Ask yourself these questions [...]

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IT Marketing: Joshua Feinberg Talks about How to Reduce Printing Costs

Jun 25th, 2008 | By Joshua Feinberg | Category: Marketing

Joshua Feinberg is often quoted in articles for computer consultants about IT marketing.  With many years in the field, both working and advising, he understands the unique challenges faced by IT consultants as they plan their IT marketing budgets, activities and their entire businesses with the goal of getting great, steady long-term clients.
In an article [...]

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