The one-shot deal is for amateurs.  Professionals focus on long-term clients.

Now with that in mind, how can you easily and quickly get more great, steady, high-paying clients onto your client list?  It’s actually pretty simple: surveys.

Surveys of your prospects, customers, and clients can be a great way for you to ensure that every successful PC repair job turns into a long-term client.  Surveys of your prospects can help you get invaluable information about their IT needs, as well as keep in touch and stay current about what is going on both before and after you make a sales call.

Your goal with marketing is to make sure that you are able to take every great PC repair job that comes your way and turn it into a long-term client relationship.  Surveys can help you go beyond just making sales call after sales call, or sending follow-up letters to potential clients.  Surveys are a non-obtrusive way to get to know potential clients.

When well-designed, prospect surveys are not pushy, and can help you find out about each prospect’s problems and long-term business goals.  This way, you can find out if there’s opportunity to go beyond a one-shot-deal PC repair job and become more of their long-term IT solution.  These surveys are centered on the prospect and don’t ask for anything more than candid participation.  As an incentive, perhaps include a free time-limited offer for those that complete the survey, such as a free tip sheet or report – something that will be perceived as valuable to your repair company’s prospects.

When you create a prospect survey for your PC repair business:

• Keep your survey relatively short and simple.
• Mail or e-mail your survey about four weeks after your initial sales appointment, most recent pre-sales conversation, or proposal delivery.
• Send another survey again about six months later, and six months after that, to keep the dialogue open.
• Include specific questions that get to the heart of who your prospective clients are, so you know what to expect.

Which questions should you include?  Ask questions that identify current issues and gauge a prospect’s fitness for long-term IT services.

• What’s the single biggest PC problem that you are having right now?
• What’s the single biggest business problem you are having right now?
• How are you currently dealing with these problems?
• What do you think the solution to these problems might look like?
• What is the single biggest obstacle that’s preventing you from moving forward with the project we have discussed?
• Do you have any friends, family members or business associates that could use our help with their computer problems?

Be sure to offer an incentive for filling out and returning the survey by the requested date.  And always end your survey with a “thank you” to show you appreciate your prospects’ help and feedback.  A survey serves as a great follow-up letter for your prospects and customers that hire you for a PC repair job.  It is another creative touch point you can use that does not require calling, nagging, or begging for a sale.

In this short article, we looked at how you can utilize surveys as very powerful prospect follow-up tools.  This way, you don’t have to settle for another revolving door, thankless, dead-end project.  Learn more about how to turn each PC repair job into more steady, high-paying clients now at http://www.PCRepairJobSecrets.com

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As you are building an IT business, you need to find many different ways to attract great, steady, high-paying clients.

As you build your business, your best clients will not only become sources of steady, on-going revenue, but will also make up an extended sales force that will help you attract more clients just like them. One of the best ways that your existing clients can help you is by providing you with strong, specific, results-oriented testimonials that show others the real value of your services.

The following 3 tips can help you understand how to get great testimonials from satisfied clients so you can build an IT business on a solid foundation.

1. Testimonials Capture the Satisfaction of Your Clients. When done right, a testimonial speaks meaningfully about the specific, tangible benefits you’ve provided to your best clients through your IT business solutions. Testimonials capture a moment in which your clients were overwhelmingly satisfied and communicates that moment to other potential clients. Testimonials have much more power when giving specific, tangible examples of how you’ve helped clients save money, generate new sources of revenue or improve productivity.
   
2. Know Your Prospective IT Business Client. When you approach a prospective client, you have no relationship on which to fall back. The average prospect will be pretty skeptical and wonder if your firm is really capable of doing the job they need done… and if you are really worth the high hourly billing rate you are charging. Testimonials are a great way to show prospects why they’d be crazy to consider anyone else besides your IT business. When your service agreement clients provide testimonials, you also demonstrate the value proposition of long-term relationships. Obviously, you want every customer to sign a service agreement with you because you know your benefits are worth their weight in gold to your clients, and because service agreements give you stable, on-going revenue for your company … but you are not the one signing the document or the check every month. A handful of testimonials from satisfied clients can help persuade new customers that your firm is dependable and trustworthy, and that you really understand how to solve their specific IT business problems.
3. If You Want Testimonials, Just Ask. Negative feedback spreads faster than positive. But how do you actively get your clients to spread the positive word about your services to other prospects through testimonials? Just ask! Your happy clients will often be more than willing to provide you with written or even video testimonials if you just ask. Many IT business owners now will even keep a small handheld digital camcorder in their briefcase for just the occasion.  Many clients may even be willing to allow your serious prospects to give them a call to chat for a minute or two about your firm’s services. Don’t be shy about asking for testimonials.  When you can to turn your best clients into an extended sales force, testimonials become worth their weight in gold.

In this article we talked about 3 tips to help you get testimonials from your best clients. Learn more proven techniques on how to build your IT business and get more great, steady, high-paying clients now at http://www.ITBusinessTips.com

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While computer repair certainly is an IT-intensive business, ultimately it’s quality and quantity of your marketing campaigns and relationship-building that will be a much better predictor of your success in pursuing a computer repair business opportunity.

When it comes to building these long-term relationships, getting involved in local business-related organizations can be one of the most cost-effective ways to consistently generate very highly-qualified prospective clients

By getting involved in organizations such as your local Chamber of Commerce or Rotary Club or even an IT Professionals User Group, you can meet people with common interests in a very personalized setting.  These contacts can be great future partners or clients of your company. As you meet people through organizations, you will start to develop personal relationships that will be the very foundation of your business. When you join organizations and attend regularly, you can show people that you are dependable, trustworthy and worthy of their consideration.

The following three tips can help you make the most out of any computer repair business opportunity when you network through organizations.

1. Think about Trust. People look for computer repair professionals in the same way they look for good dentists, internists, attorneys or accountants. Yes, some people will go to the phone book for these highly-professional services or look in coupon packs or billboards.  But most will find their trusted business advisors through referrals and other very personalized methods. The reason for this is because when people are looking for services involved with their personal health, personal well being or their businesses, personal word-of-mouth referrals carry a lot of weight. When it comes to computer repair services, business owners want to make sure they find someone that can be trusted 100% with their most important technology and business assets.
2. Become Well Known in Your Community. One of the best ways for you to seize every possible computer repair business opportunity is to reach important decision makers earlier on in the sales cycle, before they’re even looking for a business like yours.  To train key movers and shakers to know that your company is the only one to call, you need to raise your personal and business profile in your local community within your target market. There are a couple of ways you can do that, but you have to have a mature enough outlook to understand delayed gratification. Networking through organizations is one of these strategies and can make or break the success of any kind of computer repair firm. And networking is all about relationships. Even though you are in the technology business, you are really in the people business.  So focus on your interpersonal skills and building trust.
3. Get More Personal Recommendations. You need to think about personal recommendations as you network through organizations and tap into every possible computer repair business opportunity. In order to get personal recommendations, you have to know more people who are either in a position to hire you and/or recommend you to others who can hire you. Plain and simple. Join organizations and attend events on a regular basis. It’s not rocket science and it’s not something that will break your budget.  $100-$250/mo can go a very long way. You don’t have to go to every single breakfast, networking luncheon or business after-hours function under the sun.  But you do have to go to key functions and really meet and get to know a lot of people. If you really participate in organizations, over time you will get very good at identifying the kinds of people that are best at leading you to great client opportunities.

In this article we talked about 3 ways to network through organizations, to grow your computer repair business.  Learn more proven tips on pursuing the right kind of computer repair business opportunity and attracting great, steady, high-paying clients now at http://www.ComputerRepairBusinessOpp.com

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Marketing surveys are a great way to get valuable information from prospects. Surveys help you stay in touch and keep current with prospects, so you can move smoothly through the sales cycle and get more steady, high-paying clients.

Surveys should be focused on understanding your prospects’ needs.  So, don’t ask for anything other than a few moments of their participation. As an incentive, offer a free tip sheet or report in exchange for completing the survey.

The following 6 guidelines can help you design effective surveys that get inside the thoughts and minds of your prospects.

1. Keep Your Survey Short and Simple. Stick to relevant questions presented in business-focused terms. Avoid tech speak and questions that are irrelevant to your prospects’ important business problems. Prospects that are confused by, or unsure of the meaning of, survey questions will be much less likely to respond.
2. Set Up a Mailing Schedule. You need to establish an effective mailing schedule for your surveys to get the best response from prospects. You should mail or e-mail your PC repair business survey to prospects about four weeks after your initial sales appointment, conversation, proposal delivery, or other contact.
3. Send Follow-Up Surveys as Relationships with Prospects, Customers and Clients Evolve. As your prospects, customers, and clients move through the sales cycle, send follow-up surveys approximately every sixth months to help keep the dialogue open. Communication is essential to building trust and getting long-term clients.
4. Ask Relevant Questions in Your Surveys. Include questions that will help you learn more about your PC repair business prospects at the beginning of the sales cycle. “What’s the single biggest problem that you are having right now?” “How are you currently dealing with these problems?” “What do you think the solution might look like to these problems?” “What’s the single biggest obstacle that’s preventing you from moving forward in your project that we discussed earlier?” “Do you have any friends, family members, or business associates that can use our help with computer problems?”
5. Incentives Encourage Responses. When you offer valuable appropriate, relevant incentives, you will often encourage quick, high-quality responses. You could offer a free report or white paper on a technology topic relevant to their business, a free valuable service, or even a certificate for free bagels or pizza.
6. Always End Your PC Repair Business Surveys with a Thank You. If you want to start relationships off on the right foot with new prospects, you need to be polite and dedicated to fulfilling their biggest small business needs.  Always end any surveys with a sincere Thank You for taking the time to answer your questions thoughtfully.
   

In this article, we discussed 6 ways that surveys build relationships with your PC repair business prospects.  Learn more about how you can attract great, steady, high-paying clients to your PC repair business now at the attached link.

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