Joshua Feinberg .net

I meet a lot of computer consultants don’t know how to do IT marketing the right way.  They bet their whole future on word-of-mouth advertising.  Why is this a bad strategy?

It’s really not possible to plan word-of-mouth advertising as your grow, and even less possible to track and predict your results.   

Ask yourself these questions when thinking about using word-of-mouth advertising as a viable IT marketing plan:

1.    How can you know when your phone will ring when you’re relying on other people coming to YOU?

2.    Can you plan a predictable booking calendar many months in advance around the unknown?

3.    Will you have enough cash to make ends meet – and do more than survive – when you don’t know when your next customer is coming?

Using word-of-mouth advertising as a major IT marketing strategy is not just dangerous for your business; it can be FATAL.  When computer consulting business owners and managers use this unpredictable technique, they don’t know how to properly measure where their leads, prospects and customers come from and thus don’t know how to replicate their successes.  When you use word-of-mouth advertising, you can’t tell if word-of-mouth is even the referral source, or if it was something else entirely.  

Word-of-mouth referrals should be treated as BONUSES and not as a part of a viable IT marketing plan.  

To get more answers to frequently asked questions I get about IT marketing, visit the attached link!

Added By:  Joshua Feinberg

Joshua Feinberg is often quoted in articles for computer consultants about IT marketing.  With many years in the field, both working and advising, he understands the unique challenges faced by IT consultants as they plan their IT marketing budgets, activities and their entire businesses with the goal of getting great, steady long-term clients.

In an article about reducing printing costs – an often crippling expense for small businesses and small business computer consultants trying to serve them and create cost-effective materials – Joshua Feinberg talks about why small businesses should start to rely on laser printers to fulfill their printing needs:

 “Laser printers have really come down in price in recent years … And as a general rule of thumb, they are always going to have a lower cost per page than an inkjet printer.”

To learn more about cutting printing costs and IT marketing, visit the attached link.

Added By:  Computer Consulting Kit

Do you hear some of these tips on IT marketing from the Computer Consulting Kit and wonder, “That’s great … but does this guy REALLY understand what I’m up against as a small business computer consultant on a budget?”

The answer is that what sets Joshua Feinberg apart from those often self-proclaimed “gurus” of IT marketing is that he has actually sold and installed small business networks.  Like so many other consultants, he learned from the “School of Hard Knocks” and has run all sorts of highly-profitable IT marketing campaigns for $100 or less.  Those motivational speakers and inexperienced “gurus” with MBA’s or that claim to have real expertise just don’t understand the unique challenges you face as IT consultants trying to make your business work well and get the most out of your very valuable IT marketing dollars.

You just can’t get trapped by training efforts focused exclusively or primarily on marketing.  Those who have never sold or installed a small business network in their lives might think that if they get you in the door, you’re all set … but you’re NOT!  So many computer consulting business owners and managers learn the hard way when they get involved in IT marketing schemes that cost them money but then don’t participate and get proactive about it.  IT marketing is not a quick-money scheme.  It’s an evolutionary process that requires long-term thinking and ACTION.  

Besides starting out in the computer reseller business in 1989, Joshua Feinberg has been getting paid to train other computer resellers and IT professionals since 1997 and has also been a columnist for two very high-profile Microsoft reseller programs as well as the renowned Inc Magazine online, Selling Windows NT Solutions Magazine, Windows NT Magazine and Certified Professional Magazine.

So, what does “this guy” know about IT marketing?  He knows what it will take for you to get more for your money and knows first-hand what it takes to truly succeed in the industry for many years.  

For more frequently asked questions about IT marketing and how the Computer Consulting Kit can help your business grow, visit the attached link!

Added By:  Computer Consulting Kit

Joshua Feinberg of the Computer Consulting Kit has been quoted in many different important technology publications.  In an article for TechRepublic.com, he shared some tips about IT marketing and how IT consultants just starting their own businesses could find new clients.  

According to Joshua Feinberg, too many new consultants jump right into a direct mail campaign, which, especially in the beginning is often not worth the money spent when it comes to getting high-quality clients and contracts.  A direct mail campaign in a metro market for a new computer consulting business means typically sending out about 200,000 – 300,000 mailings to cold contacts.

What does Joshua Feinberg recommend instead?  Focusing marketing on a specific niche or really specializing in an area of interest to you as a computer consultant.  Once you’ve decided in which area to specialize and have a very targeted criteria for potential clients, THEN you can start really marketing.

Joshua Feinberg is a 14-year IT consulting veteran and also recommends starting with referral or “relationship” marketing, which simply means (at the start of your business) letting your peers know about your new business and trying your skills to colleagues.  Because they already know, like and trust you, they will be happy to recommend you for a job or contract.

For more information on Joshua Feinberg and some other tips and strategies for your IT consulting business, visit the attached link.

Added By:  Computer Consulting Kit