It’s Joshua Feinberg here, and no matter which type of direct mail you are using – a letter, a flyer, an oversized postcard or a regular-sized postcard, the first focus is going to be on your headline.  Does it hit prospects right between the eyes or fall short?   You need to think about the [...]

One of the biggest challenges for computer consulting professionals – and one they routinely ask me about before reading and absorbing the details of my Computer Consulting Kit – is overcoming objections with prospects and customers to using backup and archiving programs and other types of data protection devices.  Many small business owners don’t get [...]

For years, the concept of “virtual IT” has been growing into an important part of the small business world.  As technology vendors focus more on relationships with small businesses and not just selling products, they have started to create programs that offer the opportunity to handle total business solutions that integrate IT resources completely into [...]

The Computer Consulting Kit helps train many professionals in the industry about ways to handle challenging situations.  When involved with computer consulting in any capacity, whether as a reseller, integrator, system builder or any other type, you will come across some difficult customers.  You’ll find cheapskates without a clue, deadbeats, control freaks, software pirates and [...]