Joshua Feinberg of the Computer Consulting Kit has been quoted in many different important technology publications.  In an article for TechRepublic.com, he shared some tips about IT marketing and how IT consultants just starting their own businesses could find new clients.  

According to Joshua Feinberg, too many new consultants jump right into a direct mail campaign, which, especially in the beginning is often not worth the money spent when it comes to getting high-quality clients and contracts.  A direct mail campaign in a metro market for a new computer consulting business means typically sending out about 200,000 – 300,000 mailings to cold contacts.

What does Joshua Feinberg recommend instead?  Focusing marketing on a specific niche or really specializing in an area of interest to you as a computer consultant.  Once you’ve decided in which area to specialize and have a very targeted criteria for potential clients, THEN you can start really marketing.

Joshua Feinberg is a 14-year IT consulting veteran and also recommends starting with referral or “relationship” marketing, which simply means (at the start of your business) letting your peers know about your new business and trying your skills to colleagues.  Because they already know, like and trust you, they will be happy to recommend you for a job or contract.

For more information on Joshua Feinberg and some other tips and strategies for your IT consulting business, visit the attached link.

Added By:  Computer Consulting Kit