If you want to succeed with your IT marketing campaign, you need to be able to set yourself apart from your competitors.  A great way to do this is to stress your unique expertise as a critical part of your IT marketing campaign.  The following tips can help you learn to differentiate yourself.  

Tip 1:  You’re Not a Commodity

Commodities are thought to be cheap, and those looking for commodities will be basing their decisions on price.  You want to steer clear of this attitude among prospects and sell “You, Inc.”  If you concentrate on selling your unique expertise with your IT marketing campaign and the problem-solving skills you have, you will get more high-quality prospects for your computer consulting business.  

Tip 2:  Don’t Hide Behind IT Marketing Materials

Your Web site should show you as the owner of your computer consulting business.  You shouldn’t hide the size of your company by being very anonymous.  If you focus on selling your background and the background of any business partners or staff, you will be successful with IT marketing.  You need to talk about your distinctive beliefs and philosophies about small businesses.  

Tip 3:  Be Unique

A question many consultants ask me is, “What is the best most cost-effective way to get great leads in your own business and with some of the consultants you work with across the country and around the world?”

I often see everyone going after the same leads with the same worn-out pitch from five years before.  You can’t expect to get great results with your IT marketing campaign if you are not providing a unique message.  

IT Marketing:  Are Your Materials Just Like Everyone Else’s?

If you think you are unique, perform a test:

1.    Get out your business card;

2.    Look at your home page;

3.    Gather up some business cards and home pages from competitors in your local area and see how your message is different.

My bet is that everyone says, “We sell PC hardware and software, LANs and service.”  While this is true and what you do, how can new clients choose you over the pack if this is all you are saying?

If you don’t want to compete against a few hundred potential competitors, you need to get a unique message and focus on your specialty with IT marketing.

Added By:  Joshua Feinberg