It’s Joshua Feinberg here, and no matter which type of direct mail you are using – a letter, a flyer, an oversized postcard or a regular-sized postcard, the first focus is going to be on your headline.  Does it hit prospects right between the eyes or fall short?  

You need to think about the same thing when designing your overall message.  You need to know exactly what is causing your clients pain and what they really want.  When you target your mailing with these two tips right out of the Joshua Feinberg Computer Consulting Home Study Course, you can achieve this.  

Tip # 1:  Joshua Feinberg Says, “Keep it Focused on Benefits!”

If you can speak directly to your prospects’ niche and really focus on benefits with your direct mail, you will get a better response.  

As an example, if you are catering to the technology needs of offices in the dental industry, a good, benefits-focused headline for a direct mailing might say, “Learn how our computer consulting company saves dental offices $10,000 a year in saved expenses.”  If you are mailing this to dental office managers, they will be really interested.

But, you need to go beyond the headline to assert benefits.  You need to give them something on which to act.  Offer something free with a response – a free tape, a free report, a free consultation, a free needs analysis or something else of value.  You need to know points of pain so prospects will want to hear more and then give them a way to ask for more so you can deliver on your promises.  

Tip #2:  Joshua Feinberg Says, “Focus on Your Potential Customers!”

All your direct mail needs to focus on benefits, but specifically on benefits for your potential CUSTOMERS.  You don’t want to suffer from a case of “feature-itis” and just talk about yourself constantly.  Talk about your customers and solve their problems.  Don’t talk about how great you are, because they won’t care about your certifications or partners or even know all the products in which you claim to specialize.   

You need to focus on your customers’ problems and what you can do for them and make sure your ads and any direct mail stresses BENEFITS.

For even more tips, please visit the Joshua Feinberg Computer Consulting Kit Home Study Course site!

Added By:  Computer Consulting Kit