Do you want to know how to re-invigorate your computer consulting business?  The following tips can get you started:

Tip #1:  Boost Marketing and Sales

Many involved in computer consulting don’t spend enough time on marketing, sales and business development.  These important tasks are not only critical when things slow down, but all the time throughout the life of your business.  Because the sales cycle for large consulting projects can be very long, waiting too long to get started with marketing, sales and tending to your business can be fatal errors.  

Tip #2:  Think about Time Management

Making your computer consulting business more efficient is often very much about time management.  Every consultant needs to track his/her time and be able to label every single hour as one of three things:  billable computer consulting work; sales/marketing/business development; administrative work.  

Tip #3:  Take Accountability for Marketing

A really crucial part of computer consulting is taking accountability for marketing.  This means that every hour and dollar invested in each campaign needs to be tracked and analyzed.  If you join and get active in a local organization, you might spend $1,200 over the course of the year and 20 hours of time.  When the year ends, you need to be able to say definitively how many leads, clients and dollars were generated from that $1,200 expenditure and 20 hours of time.  You need to do the same thing with direct mail, display ads, trade show attendance, booths, etc.

Blogged By:  Joshua Feinberg