IT marketing plans are critical to the success of your business.  How can you create ones that will help you grow and thrive in the IT consulting world?

Define Your Market

A good IT marketing plan will begin with a clear definition of your target market.  Find out answers to the following questions in regards to your targets:

1.     Who are they?

2.    What do they read?

3.    To which trade groups do they belong?

4.    What are some big business problems they face?

5.    Where do they hang out, both online and offline?

6.    How many decision makers are you going to find in your target group?

Examine Your Competition

Find out answers to important questions about your competition when you are trying to develop a good IT marketing plan:

1.     Who is selling to your intended market?

2.    What are people selling to your intended market?

3.    What price points are they offering and what is the packaging for their services?

4.    Where are these competitors advertising?

5.    What do their customers like and dislike about your competitors?

Diversify Your IT Marketing Plan

You want to make sure you are using at least three or four different marketing strategies – display ads, direct mail, organizational sponsorships, broadcast media, online vehicles, etc. – in order to really diversify your methods for reaching your targets.  

Measure and Evaluate the Results of Your IT Marketing Strategies

Make sure you set up great ways to really see how well your IT marketing plan is working.  You need to know with absolute certainty what is and what is not working in order to do well with your computer consulting business.  You can track by coupon codes, department numbers, VIP codes or others.

You can’t afford to waste your IT marketing budget on guesswork or hunches.  Measurement is critical – unless you think throwing $100 into the paper shredder is a good idea!

Added By:  Computer Consulting 101 Professional Kit