Selling New Computer Consulting Products and Services
Nov 9th, 2007 | By Joshua Feinberg | Category: Marketing, Virtual ITIf you are working in the computer consulting business and growing your company, you probably will have times when you decide to offer new products and services. How should you approach this situation?
Give Proof
Computer consulting business sales people need to have proof that the product or service already works. You can use case studies in the form of print articles or video interviews to accomplish this. Make sure your case study is written like a newspaper or magazine article to give it strength and credibility.
Case Studies in Detail
Case studies you use to help sell new products and services for your computer consulting business should explain the following items:
1. What the company featured in the case study is all about;
2. The HUGE problem the company faced before your computer consulting company stepped in;
3. How the new product or service you offered solved the problem;
4. How different the business is today because of investing in your product or service.
Case studies are critical to helping you sell new computer consulting products and services, and therefore you really have to be willing to give away a product or service for free initially until you get enough case studies to sell it to others.
Submitted By: Joshua Feinberg
