I meet a lot of computer consultants don’t know how to do IT marketing the right way.  They bet their whole future on word-of-mouth advertising.  Why is this a bad strategy?

It’s really not possible to plan word-of-mouth advertising as your grow, and even less possible to track and predict your results.   

Ask yourself these questions when thinking about using word-of-mouth advertising as a viable IT marketing plan:

1.    How can you know when your phone will ring when you’re relying on other people coming to YOU?

2.    Can you plan a predictable booking calendar many months in advance around the unknown?

3.    Will you have enough cash to make ends meet – and do more than survive – when you don’t know when your next customer is coming?

Using word-of-mouth advertising as a major IT marketing strategy is not just dangerous for your business; it can be FATAL.  When computer consulting business owners and managers use this unpredictable technique, they don’t know how to properly measure where their leads, prospects and customers come from and thus don’t know how to replicate their successes.  When you use word-of-mouth advertising, you can’t tell if word-of-mouth is even the referral source, or if it was something else entirely.  

Word-of-mouth referrals should be treated as BONUSES and not as a part of a viable IT marketing plan.  

To get more answers to frequently asked questions I get about IT marketing, visit the attached link!

Added By:  Joshua Feinberg